How can Real Estate Managers Manage Leads Effectively?

As a realtor, you are sure to be bombarded with several leads every day. However, in today’s fast-paced market, managing, nurturing and converting these leads can be a little challenging, unless you have established an efficient lead management system within your company.

Create a multi-channel strategy

·         Engage with potential leads on social channels

·         Capture leads from multiple sources – both online and offline

·         Centralise data into a single sales funnel

Scoring and Assigning Leads

·         Qualify leads based on their sales readiness

·         Develop a lead-scoring system based on lead engagement level, location, demographics, geographical location etc

·         Assign the right leads to the sales executive for conversion

Nurture the Right Leads

·         Schedule consistent follow-ups to keep leads warm

·         Send out promotional emails and SMS to the right prospects

·         Focus on qualified leads to reduce sales effort

·         Customise communications to improve the chances of conversion

Automate Workflows

·         Integrate smart CRM lead management software

·         Capture, filter, nurture and convert leads smartly

·         Enable quick responses

·         Create personalised marketing campaigns

 Make data-driven decisions.

CRM lead management software