What Is the Primary Objective of a Digital Marketing Strategy?

Digital marketing refers to a wide range of online tricks and mediums which include social media, SEO, content marketing, email marketing, and much more. A digital marketing strategy is a detailed plan that outlines how a company is going to use these digital platforms to achieve its marketing goal. This plan includes setting goals, identifying target audiences, selecting the most effective digital platforms, and implementing tricks to reach and engage with potential customers.